Faulty Chronicle of Higher Education Survey Deserves More Scrutiny
As a person who appreciates insights into the thinking of various actors in higher education, I get excited whenever a newspaper invests its resources in fielding a large survey of college faculty, administrators, students, or those who hire them. Thus, I was initially excited to see the results from the latest survey conducted by the Chronicle of Higher Education and America Public Radio's Marketplace , on how employers view the skills and talents of recent college graduates. Reading through the results, one began to think the story contained provocative information on business's view of online education, for example. But then I got to the story's end, and stopped cold. There lay the description of survey methodology: The findings on these pages come from a survey developed, fielded, and analyzed by Maguire Associates Inc., a higher-education consulting firm, on behalf of The Chronicle and American Public Media's Marketplace. Maguire invited 50,000 employers to part...