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A colleague who is skeptical of my argument that students and families are susceptible to sticker shock, and that this particularly affects the choices of those without financial strength, raising a good question: If these students and families don't know about financial aid (or changes in financial aid), why would they know about institutional sticker price (or changes in institutional stick price)? The answer appeared during a trip I took on the New York City subway today. Look at this ad and you tell me-- isn't the message quite clear?  If this is the number you see as you stare at subways ads for an hour commute to work, don't you think it will sink in?  With so many ads all the time telling the buyer "Trust us, big discount! Just file papers!" why would anyone believe another one, let alone one that comes with a long complex set of forms. It's a mistake to focus merely on the question of whether a net price intervention can move the dial a bit, helping so...

My email inbox is full of stories sent by friends and colleagues who share my interests in higher education and public policy. I open dozens of links each day, and once in awhile I'll pause, laugh, or stop and think. Rarely, however, do I find myself suddenly overcome with nausea. Of course, there's a first time for everything. Business Week reports : "The boom in for-profit education, driven by a political consensus that all Americans need more than a high school diploma, has intensified efforts to recruit the homeless." No, I'm not kidding. The article goes on: "Chancellor University in Cleveland....explicitly focused recruiting efforts on local shelters after it realized that Phoenix, owned by Apollo Group was doing so." What world are we living in? So-called educators are hitting the homeless shelters in search of financial aid-eligible students to enroll in college? And they feel good about it? Says one recruiter: "I feel the homeless are a re...

Friday's Chronicle reports on a new study that points out how difficult it can be to identify which colleges and universities have no-loans policies designed to enhance affordability. Author Laura Perna and her colleagues find that the majority of elite institutions with these policies fail to advertise them in ways that are accessible to low-income students and families-- effectively maintaining their status as "bastions of privilege." The researchers then go on to make several helpful suggestions about how colleges could change their tactics to increase awareness and uptake of their progressive efforts. But they could've gone one step further and discussed the incentives colleges have to maintain the status quo-- that is, to continue making their current and former students and staff feel good with liberal actions, garnering attention in elite venues such as the New York Times , without fundamentally changing their overall enrollment demographics or costing too mu...